Identity | Branding | Brochure | Digital | Advertising
A brand refresh for WSET, The Wine & Spirit Education Trust, who provide globally recognised education and qualifications in wines, spirits and sake, for both professionals and enthusiasts. They wanted to retain the essence of the existing logo of Ariadne (wife of the wine-god Dionysos) but see this redrawn and modernised to lend itself better to a broader range of applications. Captured in the new brand proposition of 'A world of knowledge' is the creative concept focusing on the exciting journey of discovery through learning at the schools various courses. Opening a whole new world of... knowledge, skills, appreciation, recognition, insight & expertise. The new visual language is lively and passionate, a colourful expression of the rich and versatile world of the wine and spirits industry. Designed as part of the team at Dusted.