ROLE: Branding | Brochure | Marketing | Exhibition | Guidelines
A brand refresh for WSET, The Wine & Spirit Education Trust. They provide globally recognised education and qualifications in wines, spirits and sake. I retained the essence of the existing logo, the Greek Goddess Ariadne (wife of Dionysos, God of wine) by simplifying the shape, to create a more adaptable, digital-first design. The new brand proposition – A world of knowledge, encapsulates the exciting journey of learning and discovery on the courses. I created a lively and passionate visual language that showcases the rich and versatile world of the wine & spirits industry. The new logo and brand assets work across a broader range of applications both on and offline. The rebrand was rolled out across all collateral including print, advertising, brochures, flyers, signage, exhibition and guidelines for in-house website design. Designed at Dusted. Image credit WSET.