Strategy | Branding | Art Direction | Digital | Marketing | Environment
A rebrand for Harrison Catering, a family run business that’s been making meals since 1994 for the education and business sectors. A pride and passion for using the freshest of ingredients to create healthy, tasty and nutritious meals daily is captured in the new brand proposition ‘Eat good, live happy’. The new creative theme concentrates on the feeling of ‘happy eating’ and that Harrison meal times are happy times. I developed a vibrant and engaging new visual language to express this positive vibe. I styled and art directed a new set of food imagery and introduced an eclectic mix of typography, bright colours and friendly language. The brand strategy involved creating a ‘group’ structure with three separate offers for business, schools and independent schools. Each with its own distinctive look while retaining a cohesive brand identity. Designed as part of the team at Dusted.