Strategy | Branding | Art Direction | Digital | Marketing | Environment
A rebrand for an established family run catering business that has been producing meals for the education and business sectors for over twenty years. They needed a unified brand story for their diverse customer base and to stand-out in the highly competitive and expanding catering sector. The strategic process identified three distinct audiences to target more effectively – Schools, Independent Schools and Business & Industry. Harrison already held a passionate belief that happy cooking is as much about ethical sourcing as it is about how good food tastes, a philosophy that informed the creative theme. The concept focus is all about putting the 'H' in healthier, honest dishes and creating happy mealtimes! This provided the platform to express an authentic and positive personality and create a vibrant and engaging visual language. I styled and art directed new brand imagery, added a fresh colour palette, introduced a rich mix of typefaces and friendly tone of voice that now delivers relevant content to the right audience. Each offer has its own distinct look, retaining a cohesive design that functions seamlessly across all channels and delivering a more meaningful and effective user experience. Designed as part of the team at Dusted.