ROLE: Branding | Communications | Retail Environment
A rebrand for Allied Oil Ghana. I created a more distinctive, vibrant and modern brand to compete with international competitors in Ghana. The new logo is forward thinking and represents three core brand values; a promise to deliver better service standards, an ambition to innovate and a commitment to fuelling Ghana. The invigorated brand identity, communications and promotional tools deliver an improved customer experience at every touch point. Designed as part of the team at Circle Brands.