Strategy | Campaign | Advertising
Tristan Capital Partners are an established leader in European Real Estate Investment. The brief was to create an engaging advertising campaign that demonstrates their investment excellence combined with their passion, skill and ability to see what others can't. The first campaign aimed to define their investment philosophy – expressing what it is that makes them the best. Their brand proposition of Real Estate of Mind is the 'it' that defines them. A clear, succinct typographic campaign expresses these values. The following campaign was more benefit-driven with the concept around ‘the master plan’ – a proven approach that makes them different. The rollout ran over consecutive months with two distinct and effective campaigns that increased interest in funds and general awareness of the business. Designed as part of the team at Dusted.