Identity | Branding | Art Direction | Digital | Reporting | Marketing
Antin are a leading private equity firm with a focus on infrastructure investments. They needed to reposition themselves, update their identity and create a more user-friendly responsive website. They use a trusted, active value creation approach, always striving to enhance service quality, improving health & safety conditions and raising growth to the portfolio. This proven long-term approach is conveyed in the strong brand proposition of 'Seeing potential, delivering value'. The new visual identity has a premium, minimal style using black & white photography and a monochromatic colour palette. I developed a fresh set of aspirational, asset driven imagery, that uses a dynamic range of photography to highlight perspective and create impact. The bespoke logotype, elegant brand marque and understated brand assets express Antin's unique vision and entrepreneurial success. The new brand was rolled out across all collateral, including print, advertising, Annual Reports, a responsive website, investor videos and the interiors of Antin's head offices in London and France. Designed as part of the team at Dusted.