Identity | Branding | Art Direction | Digital | Reporting | Marketing
A rebrand for Antin, a leading private equity firm focused on infrastructure investments. A reliable and trusted investor, they aim to support the growth of an asset by improving health & safety conditions and service quality. Creating a positive change adds value to each investment and this active value creation approach is expressed in the new brand proposition of ‘Seeing potential | delivering value’. The new brand identity has a premium look & feel with a strong focus on their assets from a visual perspective combined with a paired back monochrome colour palette. The application of black & white photography and use of crop and perspective help to demonstrate scale add interest and create impact. An elegant bespoke logotype and distinctive brand marque reflect their tailored high quality approach. Designed as part of the team at Dusted.