Identity | Branding | Art Direction | Digital | Reporting | Marketing
A rebrand for Antin who needed to reposition themselves, update their image and create a more user-friendly responsive website. They are a leading private equity firm focused on infrastructure investments. A reliable and trusted investor, they strive to enhance service quality, improve health & safety conditions and raise growth in their investments, adding value to the portfolio. This proven long-term approach is conveyed in the simple brand proposition of 'Seeing potential, delivering value'. The new visual identity has a premium, minimal style using black & white photography and a monochromatic colour palette. A 'unique perspective’ idea focuses on aspirational asset driven imagery that uses different styles of photography to demonstrate perspective and dynamic angle. The bespoke logotype, elegant brand marque and understated brand assets express their unique vision and entrepreneurial success. Designed as part of the team at Dusted.