ROLE: Strategy & Positioning | Naming | Identity | Packaging | Guidelines
A new identity for a UK lubricant brand. An effective brand strategy was developed with particular attention to providing clear and useful product information to a broad range of customers. I created a unique logotype with customised letterforms and an attractive bold and simple visual identity that has broader consumer friendly appeal. The ULTIMO GT range is positioned as ‘Performance motor oils for the smart motorist’ and is now respected by individual motorists and industry professionals for high quality products at competitive prices. Designed at Circle Brands.