Identity | Branding | Website
A refreshed identity and website design for British Ski & Snowboard (BSS), the national governing body for snowsports in the UK. They needed to modernise the identity inline with the growing snowsports sector and become more credible, desirable and professional. The new look & feel is clean and vibrant, using very bold, impactful typography and striking imagery that makes it cool and appealing to all disciplines. The site is clear, dynamic and editorial in style, with a strong sense of news, stories and latest sports events. The site design in modular and fully responsive with an engaging user interface, a true showcase for the sport and something for the athletes to be proud of. The strengthened brand mark and website design has helped raise the visibility of the organisation and attract a higher profile of sponsorship. Designed as part of the team at Dusted.