Identity | Branding | Art Direction | Digital | Reporting
A rebrand for HICL, a long-term equity investor in infrastructure, working with public sector clients. The brief was to create a benefit-driven website that engaged investors and stakeholders through clear communication. The new brand identity is clean and modern with benefit-driven brand language. A proposition of ‘Delivering Real Value’ encapsulates their investment portfolio that delivers real assets, mainly education; fire, law & order; health and transport, that support the community and provide essential public services. With so many global assets in various sectors coherence and clarity was essential in designing a website that is user-friendly and easy to update for the client. Annual Reports were also redesigned with clear navigation and signposting of sections, using asset photography to add visual impact and introducing iconography and data visualisation to highlight case studies. Designed as part of the team at Dusted.