ROLE: Strategy | Branding | Signage | Environment | Retail
Creating the identity and overall design concept for a new 'Nisa Local' store. The brief was to evolve the existing Nisa retail brand look & feel by making it warmer, more inviting and a richer experience for customers. I created a fresh, authentic personality by using diverse customer focused imagery, engaging tone of voice, functional benefit driven messaging and an informative wayfinding system. The redesigned store is bright and inviting and clearly highlights locally sourced produce and informs customers how the store's successful charity donation scheme supports the local community. The new brand was rolled out across all collateral including promotional posters, point of sale, advertising, uniforms, signage and interiors. Independent store owners are now proud to deliver a better, more engaging customer experience. Designed at Circle Brands.