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Nisa Local

Identity, communications, signage, environment
I developed the identity and overall design concept for Nisa's new store of the future format. The brief was to evolve the existing Nisa Local retail brand by making it a warmer and a more inviting experience for customers. Building on the idea of 'your local' the new brand personality is now more neighbourhood focused. With a brand proposition of 'making a difference locally' a very friendly and fresh personality has been created by introducing a new customer focused image style, combined with a sophisticated grey and yellow colour palette, enhanced type style and engaging tone of voice. The redesigned store is bright and inviting and clearly highlights locally sourced produce and informs customers how the store's successful charity donation scheme supports the local community. Independent store owners are now proud to deliver a better customer experience. (Designed at Circle)

© KO Studio 2015