Branding | Reporting | Digital
OU Endowment Management is based in Oxford University and has a long term approach to global investing. The initial design brief was to evolve the Annual Report, redesigning the investment philosophy and governance section, making it clearer to navigate and more visually engaging. Considering the type of investments and heritage of Oxford, a core messaging theme was devised around ‘Investing in the future’. Keeping the overall brand elements clean and simple, information was brought to life with a clear and efficient data visualisation style. Clear navigation and signposting of sections was introduced and a tinted graphic device applied to hero imagery to add visual impact. The new brand concept translated easily to redesigning the website, creating a clean, user-friendly modern responsive browser experience across all devices. Designed as part of the team at Dusted.