A freelance designer and art director with over ten years experience working in London. In my career to date I've had the opportunity to work with clients of all sizes, from start-ups to large corporations in a variety of sectors, both locally and internationally.
I believe that engaging, witty and exciting design communications enhance our experience of everyday life. I apply conceptual thinking and strategic focus to every design challenge, delivering creative, innovative and engaging solutions. With strong typographic skills and a sharp eye for detail, my core expertise lies in brand identity for corporate and retail sectors. I enjoy every stage of the design process, injecting my passion and energy to ensure that each project is well crafted, unique to the client and aesthetically strong.
Disciplines include: brand creation, brand identities, art direction, web design, advertising, retail design, environmental design, signage & wayfinding, exhibition identities, packaging, photography and illustration. In addition I have helped global brands deliver on their: brand guardianship, positioning & strategy, digital presence, implementation and guidelines.