A freelance designer and art director with over 10 years experience working in London. In my career to date I have had the opportunity to work with clients of all sizes and from various industry sectors, both locally and internationally.
I believe that engaging, witty and exciting design communications enhance our experience of everyday life. I apply conceptual thinking and strategic focus to every design challenge, delivering creative, innovative and engaging solutions. With strong typographic skills and a sharp eye for detail, my core expertise lies in brand identity for corporate and retail sectors. I enjoy every stage of the design process, injecting my passion and energy to ensure that each project is well crafted, unique to the client and aesthetically strong.
Disciplines include: brand creation, brand identities, art direction, web design, advertising, retail design, environmental design, signage & wayfinding, exhibition identities, packaging, photography and illustration. In addition I have helped global brands deliver on their: brand guardianship, positioning & strategy, digital presence, implementation and guidelines.